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4-0620
LANGUAGE COMMODIFICATION AND CIRCULATION IN GLOBAL CAPITALISM
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Sponsored By: Society for Linguistic Anthropology
Friday, November 16, 2012: 1:45 PM-3:30 PM

Abstract is available to registrants only. Please log in or register to view abstract text.

This session would be of particular interest to:
Practicing and Applied Anthropologists, Teachers of Anthropology in Community Colleges, Students
Organizers:  Jillian R Cavanaugh (CUNY Brooklyn College and City University of New York, Brooklyn College and the Graduate Center) and Shalini Shankar (Northwestern University)
Chairs:  Shalini Shankar (Northwestern University) and Jillian R Cavanaugh (Brooklyn College, CUNY Brooklyn College and City University of New York, Brooklyn College and the Graduate Center)
Discussants:  Monica Heller (University of Toronto)
1:45 PM
Japan’s Trendy Word Grand Prix and Kanji of the Year: Commodified Language Forms In Multiple Contexts 
Laura Miller (University of Missouri-St. Louis)
2:00 PM
Language Commodification, Circulation, and Contests of Racial Authenticity In Asian American Advertising Production
Shalini Shankar (Northwestern University)
2:15 PM
From Safeway to SAFE Way: The Translocal Indexicalities of “borrowed” Genres In Gambian Tourism
Crispin Thurlow (University of Washington) and Adam Jaworski (University of Hong Kong)
2:30 PM
Commodifying Heritage: Language and the Formation of Value Among Northern Italian Food Producers
Jillian R Cavanaugh (Brooklyn College, CUNY Brooklyn College and City University of New York, Brooklyn College and the Graduate Center)
2:45 PM
Performativity and Citationality In the Re-Branding of “Endangered Languages”
Robert Moore (University of Pennsylvania)
3:00 PM
The Fluctuation of Linguistic Commodification In a Globalized Market
Alexandre Duchene (University of Fribourg)
3:15 PM
Discussant
Monica Heller (University of Toronto)
See more of: Society for Linguistic Anthropology
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